Historical Background
In early times, the place now known as Naga was abundant with trees locally called “Narra”. The first settlers named the place “Narra”, derived from these trees, and later changed it to Naga. Considered one of the oldest settlements in Cebu, Naga became a municipality on June 12, 1829, growing steadily alongside economic development.
The peaceful farming and fishing villages transformed when the Spaniards arrived and discovered coal in the upland barangays. Coal became Naga’s first export product, shipped to Spain, followed by cement production, which further boosted the town’s economy.
The mining industry played a major role in Naga’s industrial development. Over the years, manufacturing and other industries flourished, making Naga one of Cebu’s leading industrial areas today.
Naga officially became a component city in Cebu’s First District through Republic Act 9194, ratified by a plebiscite on September 2, 2007. This milestone was led by Congressman Eduardo R. Gullas, now honored as the “Father of the City of Naga, Cebu.”
Physical Profile
Total Land Area:
10,217 hectares
Climate:
Type III Climate (No pronounced dry or wet season)
General Land Use (1996-2006 CLUP)
| Land Use Category | Area (hectares) |
|---|---|
| Agricultural Area | 1,687.50 |
| Special Economic Zone | 764.90 |
| Timber Land | 4,470.00 |
| Planned Unit for Development | 611.00 |
| Industrial | 424.80 |
| Reclamation | 1,000.00 |
| Built-up | 1,265.06 |
| Agro-industrial | 56.48 |
| Tourism | 8.00 |
| Mangroves | 6.00 |
| Total | 10,298.24 |
Tourism in the City of Naga, Cebu
The City of Naga, Cebu offers a mix of natural wonders, cultural heritage, and modern attractions, making it a great destination for visitors.
Highest Point
Mt. Uling – 613 MASL (Brgy. Uling)
Tourist Destinations & Attractions
Mt. Naupa
Archdiocesan Shrine of St. Francis of Assisi
St. Francis Ocean Park & Baywalk
City Boardwalk
8-Lane Olympic Size Swimming Pool
Teodoro “Doring” Mendiola Sr. Sports & Track Oval
Naga Volley and Lob Covered Tennis Court
City of Naga Lighthouse
Pasilong sa Naga (Scenic Rest & Leisure Park)
Mangrove Area in Inoburan (Eco-Tourism Site)
Sugat sa Naga (Traditional Easter Celebration)
Urban Land Use
The City of Naga, Cebu has a well-planned urban land use distribution, ensuring a balance between residential, commercial, industrial, and green spaces.
| Land Use Category | Land Area (hectares) |
|---|---|
| Residential Area | 601.61 |
| Commercial | 101.36 |
| Institutional | 15.13 |
| Parks/Open Space | 15.10 |
| Agricultural | 3.56 |
| Reclamation | 1,000.00 |
| Timberland | 532.54 |
| Mangroves | 6.00 |
| Industrial I | 9.00 |
| Industrial II | 7.40 |
| Industrial III | 408.40 |
| Total | 2,700.10 |
Infrastructure – Road Network
| Road Type | Length (kms) |
|---|---|
| National Road | 9.00 |
| Provincial Road | 28.50 |
| Municipal/City Road | 5.22 |
| Barangay Road | 72.75 |
| Bridges | 7 (units) |
Power Source
| Category | Details |
|---|---|
| Company/Provider | Visayan Electric Company (VECO) |
| No. of Barangays Energized | 28 (Entire City) |
Socio-Cultural Profile
The City of Naga, Cebu is rich in cultural heritage and traditions, reflecting the diversity of its people.
| Category | Details |
|---|---|
| Dialects/Languages Spoken | English, Tagalog, Cebuano |
| Religion | Roman Catholic (dominant), 7th Day Adventist, Iglesia ni Kristo, Protestant |
| Annual Feast Day | Every 10th of October |
| Patron Saint | St. Francis of Assisi |
Financial Institutions & Technology
| Institution Type | Count |
|---|---|
| Universal/Commercial Banks | 3 |
| Thrift and Savings Banks | 2 |
| Rural Banks | 2 |
| Pawnshops | 14 |
| Money Changers/Foreign Exchange Dealers | 4 |
| Remittance Centers | 12 |
| Finance Cooperatives | 2 |
| Microfinance Institutions | 7 |
| Savings and Loans Associations (with Quasi-Banking Functions) | 3 |
| ATM Machines | 7 |
Educational Facilities
| Education Level | Type | Quantity |
|---|---|---|
| Pre-School | Daycare Centers | 31 |
| Private Preparatory Schools | 3 | |
| Elementary | Public Schools | 26 |
| Private Schools | 5 | |
| Secondary | Public Schools | 21 |
| Private Schools | 3 | |
| Tertiary | Private Institutions | 3 |
Seaport
Private Ports:
NPC/Salcon Power
APO Cement Corp.
Industrial Establishments
The city is home to various industrial establishments, including manufacturing plants, energy providers, and gas suppliers, contributing to economic growth and employment opportunities.
Major Industries and Companies
Cement Production
Apo Cement
Gas and Chemical Supply
FSP Oxy and Acet., Inc.
Pryce Gases, Inc.
Manufacturing
Rikio Southeast Asia, Inc.
Power and Energy
Salcon Power Corp.
KEPCO-SPC Power Corp.
Meridian 123 Corp.
Agro-Industrial Establishments
The city is home to several agro-industrial businesses that support agriculture, food production, and livestock industries. These establishments play a crucial role in providing fresh produce, poultry, and other agricultural products.
Major Agro-Industrial Companies
Farms and Agricultural Production
Paseo Pertano Farm
Meat Processing and Food Production
Fresh Cuts Agri-Cebu Corp.
Bounty Agro Ventures, Inc.
Daily Fresh Foods, Inc.
Agro-Industrial Corporations
Cebu Sherlin Agro-Industrial Corporation
UNAHCO, Inc.
Means of Communication
Postal Services
Mobile Phones
Telephones (Landlines)
VHF Radio
Land Transportation
Explore various land transport options to travel between cities and provinces.
Buses – Comfortable and budget-friendly for long-distance travel.
Passenger Vans – Faster alternative for group travel and intercity transport.
Jeepneys – A cultural icon and an affordable way to travel short distances.
Within the City
Convenient transport for navigating urban areas and local neighborhoods.
Tricycles – Three-wheeled motorized taxis for short trips.
Trisikad – Pedal-powered rickshaws, ideal for inner streets.
Habal-Habal – Motorcycle taxis for faster travel on narrow or hilly roads.
Health Facilities
For medical assistance, the city provides a range of healthcare services, including hospitals, health centers, diagnostic clinics, and specialized medical facilities.
Hospitals
Cebu South General Hospital
Health Centers
Vicente Mendiola Center for Health Lying-in
City Health Office
28 Barangay Health Stations
Diagnostic Clinics
1 Public Diagnostic Clinic
2 Private Diagnostic Clinics
Maternity Clinics
3 Private Maternity Clinics
Birthing Homes
4 Private Birthing Homes
Dental Clinics
1 Public Dental Clinic
4 Private Dental Clinics
Dermatology Clinics
1 Private Dermatology Clinic
Medical Centers
3 Private Medical Centers
| List of Bakeries, Coffee Shops, and Refreshment Parlors. (Poblacion Areas) | |
| Business Name | Address |
| AHRA Meeska Mooska Milktea House | Mercadian, Central Poblacion |
| AHL Richie & AHL Rose Bakeshop Corp. | Mercadian, Central Poblacion |
| Alma BM Bread Box | Okra 1, South Poblacion |
| Angana’s Bakery | Mercadian, Centr al Poblacion |
| Axekris Refreshment Stall | Jade, East Poblacion |
| BM Bakeshoppe | Sto. Niño, North Poblacion |
| Bread and More, Inc. (Julie’s Bakeshop) | Mercadian, Central Poblacion |
| BTS Food Concepts Inc. | Jade, East Poblacion |
| BTS Hungerbuster Food Services | Eskinamen, West Poblacion |
| Caribbean’s Bakeshop | BAYC, North Poblacion |
| EJT Food Hub (Ochado Dine-In) | Diamond, East Poblacion |
| Ellefusion Cafe | Seaside 1, North Poblacion |
| Feyne’s Bakeshop | Playa del Sol, Central Poblacion |
| FruitasGroup Incorporated | Diamond, East Poblacion |
| H2M Milktea Food Hub | Tamatis, South Poblacion |
| Hofecalia Dhodz Cafe | Playa del Sol, Central Poblacion |
| KSP Food House | Kalubihan, Central Poblacion |
| Lory’s Refreshment Store | Naga Food Court, East Poblacion |
| Marifer Bakeshop | Talong 3, South Poblacion |
| Mega Goldtown Pan, Inc. | Jade, East Poblacion |
| MI Hermana Bakeshop | Eskinamen, West Poblacion |
| P&C David Diner | Diamond, East Poblacion |
| Peastry Pastry Shop | Diamond, East Poblacion |
| Ricamora-Food Corporation | BAYC, North Poblacion |
| Ray BM Bread Walk | Playa del Sol, Central Poblacion |
| Scooby Do Baking Business Bakery Products Trading | Jade, East Poblacion |
| Sharmines Snacks Corner | Naga People’s Market, East Poblacion |
| Sugary Momento Bakeshop Inc. | Diamond, East Poblacion |
| Sy-She Refreshment Parlor | Diamond, East Poblacion |
| Tej Fastfood Center | Diamond, East Poblacion |
| The Mug Cafe | Seaside 3, North Poblacion |
| Thriftea Thirst – Naga Milktea House | Kalubihan, Central Poblacion |
| Vita Bella Naga-Cebu Coffee Shop | Buyo 1, South Poblacion |
Source: BPLO, 2022
| List of Food Stalls, Carenderia, Eateries, and Fast Food (Poblacion Areas) | |
| Business Name | Address |
| 0712 AD Foods (Aventino’s Pizza & Pasta) | Diamond, East Poblacion |
| 2 Brother Barbecue Grill | Diamond, East Poblacion |
| 5R Isawan Rolling Store | Playa del Sol, Central Poblacion |
| Abling’s Carenderia | Okra 2, South Poblacion |
| Abling’s Lechon House | Kalubihan, Central Poblacion |
| Aimylicious Food Hub | Naga Food Court, East Poblacion |
| Airen Fruit Stall | Jade, East Poblacion |
| Alferez Food Station | Playa del Sol, Central Poblacion |
| Amor Fruit Vendor | Playa del Sol, Central Poblacion |
| Babycel Burger Food House | Okra 3, South Poblacion |
| Balamban Liempo Food Counters Inc. | Kalubihan, Central Poblacion |
| Boq’s Roast Shop | Diamond, East Poblacion |
| Bounty Agro Venture Inc. (Chooks-to-Go) | Tamatis, South Poblacion |
| Bread and More, Inc. (Julie’s Bakeshop) | Mercadian, Central Poblacion |
| Burg’s Food Hub | Mercadian, Central Poblacion |
| Caribbean’s Bakeshop | BAYC, North Poblacion |
| Cheng Lechon Station | Kalubihan, Central Poblacion |
| Chef Karlo’s Food and Beverage House | Naga Food Court, East Poblacion |
| Chick Republik Snack Bar | Kalubihan, Central Poblacion |
| Chicas Food Store | Diamond, East Poblacion |
| Chowfun Inc. | Diamond, East Poblacion |
| Clarita Fruit Vendor | Diamond, East Poblacion |
| Cloville Fruit Vendor | Playa del Sol, Central Poblacion |
| Cookout Bar and Grill | Diamond, East Poblacion |
| Creck Food Corner | Playa del Sol, Central Poblacion |
| Desmar Food Kiosk | Diamond, East Poblacion |
| Dino Fruit Stand | Diamond, East Poblacion |
| Dinomove Fruit Stand | Naga People’s Market, East Poblacion |
| Edith Fruit Vendor | Naga People’s Market, East Poblacion |
| Ejes Fruit Stand | Naga People’s Market, East Poblacion |
| Felipe Ballot Rolling Store | Mercadian, Central Poblacion |
| Francisca Barbecue | Diamond, East Poblacion |
| Frango Lechon House | Kalubihan, Central Poblacion |
| Fruitas Group Incorporated | Diamond, East Poblacion |
| Full Cup Cafeteria | Naga People’s Market, East Poblacion |
| Glezil Fruits Store | Playa del Sol, Central Poblacion |
| Guding Lechon Manok Station | Kalubihan, Central Poblacion |
| Hanshikjib Korean Food House | Okra 2, South Poblacion |
| Herwens Barbecue House | Naga Food Court, East Poblacion |
| Hyze Sari-Sari Store | Diamond, East Poblacion |
| Jackie Snack Haus | Playa del Sol, Central Poblacion |
| Jaidieez Eatery | Okra 1, South Poblacion |
| Jay Sisig House | Eskinamen, West Poblacion |
| JB Siomai Food Hub | Diamond, East Poblacion |
| Jenn and JM Balut Penoy Trading | Seaside 1, North Poblacion |
| Jennifer’s Food Stall | Kalubihan, Central Poblacion |
| Jerbie’s Carinderia | Okra 3, South Poblacion |
| Joy’s Fastfoods | Okra 3, South Poblacion |
| Kazyl Mae Fried Chicken Station | Kalubihan, Central Poblacion |
| Kishi Eatery | Naga People’s Market, East Poblacion |
| Laring Food-Stall | Diamond, East Poblacion |
| Lita’s Joel Lechon | East Plaza Arcade, East Poblacion |
| Marifer Bakeshop | Talong 3, South Poblacion |
| Marites Fruit Stand | Diamond, East Poblacion |
| Master Takoyaki (Rolling Store) | East Poblacion |
| Matcha Spice-Wing Tea House | Diamond, East Poblacion |
| May May Banana Vendor | Mercadian, Central Poblacion |
| Mega Goldtown Pan, Inc. | Jade, East Poblacion |
| Mercy Eatery | Okra 1, South Poblacion |
| Mer’z & Love Eatery | Mercadian, Central Poblacion |
| Mhegz Batchoyan | Naga Food Court, East Poblacion |
| Mig’z and Kourt Cuisine & Catering Services | Playa del Sol, Central Poblacion |
| Mogo Korean Restaurant | Diamond, East Poblacion |
| MYM Food Ventures | Diamond, East Poblacion |
| Nang Evic Fried Chicken | Kalubihan, Central Poblacion |
| Nazkie Chicken Food House | Playa del Sol, Central Poblacion |
| NBJ Foods, Inc. (Nicey Burger Junction) | Kalubihan, Central Poblacion |
| Nicey Burger Junction | Kalubihan, Central Poblacion |
| Nick Adrian Fried Chicken House | Okra 1, South Poblacion |
| North Lechon Manok | Kalubihan, Central Poblacion |
| Oh Pusit Foodcart | Diamond, East Poblacion |
| One Golden District Pizza | Diamond, East Poblacion |
| Patrocenia Carenderia | Naga People’s Market, East Poblacion |
| Peastry Pastry Shop | Diamond, East Poblacion |
| Pedro’s Frozen Shop | Mercadian, Central Poblacion |
| Quirante Holdings, Inc. | Diamond, East Poblacion |
| Quirante Holdings, Inc. (Tam Bok Joo Korean BBQ) | Diamond, East Poblacion |
| Railyn Fruit Store | Naga People’s Market, East Poblacion |
| RCM Eatery | Mercadian, Central Poblacion |
| Remoh’s Lechon & Eatery | Playa del Sol, Central Poblacion |
| Rujeanz Eatery | Okra 2, South Poblacion |
| Scooby Do Baking Business Bakery Products Trading | Jade, East Poblacion |
| Sebomit Peanut Vendor | Naga People’s Market, East Poblacion |
| Sharmines Snacks Corner | Naga People’s Market, East Poblacion |
| Sofia 7 Bella’s Foodshoppe Mobile Food Cart | Tamatis, South Poblacion |
| Sugary Momento Bakeshop Inc. | Diamond, East Poblacion |
| Sy-She Refreshment Parlor | Diamond, East Poblacion |
| Talandron Eatery | Mercadian, Central Poblacion |
| Tej Fastfood Center | Diamond, East Poblacion |
| The Better Tea Corporation | Okra 2, South Poblacion |
| The Mug Cafe | Seaside 3, North Poblacion |
| The Pallet GM Food Store | Kalubihan, Central Poblacion |
| Three G’s Snack House | Diamond, East Poblacion |
| Thriftea Thirst – Naga Milktea House | Kalubihan, Central Poblacion |
| Vernie’s Chicken Corner | Jade, East Poblacion |
| Vita Bella Naga-Cebu Coffee Shop | Buyo 1, South Poblacion |
| Wilma Alguno Carenderia | Naga People’s Market, East Poblacion |
| Willer’s Lechon House | Buyo 1, South Poblacion |
| Yai French Rolling Store | Mercadian, Central Poblacion |
Source: BPLO, 2022
| List of Restaurants ( Poblacion Areas) | |
| Business Name | Address |
| CHEFGOURMET RESTOBAR | Sili 1, South Poblacion |
| COCINA CALZA CATERING SERVICES | Diamond, East Poblacion |
| HI-WAY GRILL | Sili 1, South Poblacion |
| KKDSTK RESTAURANT | Seaside 3, North Poblacion |
| MADISON`S PLACE RESTOBAR | Kalubihan, Central Poblacion |
| MOUTHINGS | Diamond, East Poblacion |
| OSTING`S RESTOBAR & GRILL | Diamond, East Poblacion |
| POLLITOS GRILL AND RESTAURANT | Diamond, East Poblacion |
| RACSO SEAFOODS HOUSE | Mercadian, Central Poblacion |
| SJAC 050783 FOOD HOUSE (BRADDEX BATCHOY AND STEAMED RICE) | Diamond, East Poblacion |
| STEAMED RESTAURANT | Diamond, East Poblacion |
| STIR FRY RESTAURANT | Diamond, East Poblacion |
Source: BPLO, 2022
| List of Barber Shops / Beauty Salons (Poblacion Areas) | |
| Business Name | Address |
| BLOOMLANE BEAUTY SHOP | Diamond, East Poblacion |
| CAÑALITA BEAUTY SALON | Kalubihan, Central Poblacion |
| EMMANUEL BARBERSHOP | Jade, East Poblacion |
| EUSEBIO BARBERSHOP | Bonifacio, West Poblacion |
| G & J`S BARBER SHOP | Playa del Sol, Central Poblacion |
| JOCELYN SALON | Mercadian, Central Poblacion |
| KRIZ BEAUTY SALON | Jade, East Poblacion |
| LEELABZ SALON AND SPA | Diamond, East Poblacion |
| LLAMEDO BARBERSHOP | Mercadian, Central Poblacion |
| LOLOY TREND SALON | Naga People’s Market, East Poblacion |
| MARY HAIR AND BEAUTY SALON | Mercadian, Central Poblacion |
| MASTER CUT BARBER SHOP | Bonifacio, West Poblacion |
| RIAN BARBER SHOP | Jade, East Poblacion |
| RIAN BARBER SHOP | Bonifacio, West Poblacion |
| THIRDY B SALON | Playa del Sol, Central Poblacion |
| TWENTY20 BEAUTY LOUNGE | Diamond, East Poblacion |
Source: BPLO, 2022
| Banks and ATMs (Poblacion Areas) | |
| Business Name | Address |
| BPI Direct Banko, Inc, A Savings Bank | Sili 1, South Poblacion |
| China Banking Corporation | Jade, East Poblacion |
| Development Bank of the Philippines – Naga Extension Office | Naga People’s Market, East Poblacion |
| Land Bank of the Philippines | Diamond, East Poblacion |
| Republic Pawnshops Corporation | Mercadian, Central Poblacion |
| RNG Coastal Bank Inc. (A Rural Bank) | Naga People’s Market, East Poblacion |
| UCPB Savings Bank | Kalubihan, Central Poblacion |
| Wealth Development Bank Corporation | Diamond, East Poblacion |
Source: BPLO, 2022